BAM Party Global : International Ecommerce Strategy
Client
BAM Party Global
Year
2025
Problem
BAM Party Global aimed to expand international sales but faced challenges with:
Managing complex ecommerce campaigns across multiple markets.
Standing out in a highly competitive global party supply industry.
Tracking and optimizing campaigns for both retail and wholesale customers.
Solution
We built and managed a Google Performance Max strategy designed for global ecommerce scalability.
🚀 International Campaigns – Multi-market targeting to capture customers in key regions with localized ad creatives.
🛒 Advanced Product Feed Optimization – Structured product data for diverse categories, ensuring visibility in Shopping ads across multiple geographies.
📊 Customer Value Tracking – CRM integration to distinguish between retail and wholesale buyers, optimizing campaigns for the highest long-term ROI.
Key Stats
+200% increase in global online sales over 6 months.
4.2x ROAS (Return on Ad Spend) across international campaigns.
Improved wholesale order volume, driving higher average order values.
Scope of Work
