Macbrand Books : Ecommerce Growth Strategy
Client
Macbrand Books
Year
2025
Problem
Macbrand Books wanted to grow their online presence and sales but struggled with:
Competing against larger, established ecommerce retailers.
Driving traffic to specific categories and high-demand titles.
Optimizing campaigns to balance sales volume with profitability.
Solution
We executed a Google Performance Max strategy focused on ecommerce growth and discoverability.
🚀 Category & Title-Based Campaigns – Ads structured around popular genres and seasonal releases to capture high-intent readers.
🛒 Product Feed Optimization – Enhanced product data with rich titles, categories, and attributes to improve Shopping ad visibility.
📊 Conversion Tracking & Insights – Integrated analytics to measure sales performance across genres and refine budget allocation.
Key Stats
+160% increase in online sales within 6 months.
3.2x ROAS (Return on Ad Spend) from Performance Max campaigns.
Higher visibility for niche titles, driving stronger category performance and customer acquisition.
Scope of Work
