Google Performance Max: Casillas Lawn & Landscaping
Client
Casillas Lawn & Landscaping
Year
2025
Problem
Casillas Lawn & Landscaping had the crew, experience, and local reputation—but none of that was translating into online growth. Competing with big-budget franchises and local contractors, they were getting overlooked by high-value commercial property managers searching online.
Solution
We launched a high-intent Performance Max campaign that blended geo-targeted search terms with visual placements across Google’s entire ecosystem. The creative strategy emphasized hands-on, real-world imagery—featuring the actual Casillas team in action—and highlighted commercial lawn care expertise. Ad copy leaned into trust-building phrases like "Reliable. Local. Professional." and reinforced urgency with limited-time offers for service contracts.
Results
🚀 CTR: 7.72% – more than double the industry average for B2B home services
💸 ROAS: 300% – tripling return on every ad dollar
📈 Local search visibility increased 3x in the first 30 days
Casillas went from word-of-mouth growth to becoming a digitally dominant commercial landscaping provider in their region—turning clicks into contracts.
Scope of Work
