Google Performance Max + Meta Ads: FMJunk-It
Client
FMJunk-It
Year
2025
Project Overview
FMJunk-It partnered with CRT to scale lead generation through paid advertising. With strong offline operations but no consistent inbound flow, they needed a digital system that could drive qualified, local leads — affordably and at scale.
Our goal was simple: build an ad engine that prints profitable jobs month after month.
The Result:
📈 8.62% CTR
📈 430% ROAS
The Hook:
In a saturated field of look-alike junk removal ads, we flipped the strategy—using striking neon green branding, bold typography, and direct response messaging that cut through the noise. Every asset was crafted to signal speed, simplicity, and availability.
The Strategy:
We leaned into high mobile traffic with click-to-call and instant booking features, optimized for emergency cleanouts and same-day service seekers. A strong focus on proximity targeting ensured budget efficiency and reduced wasted clicks.
An outstanding 430% return on ad spend and nearly 9% CTR proved the value of branding in conversion-focused local campaigns. FMJunk-It is now booking consistently through Google Ads and expanding to new service zones.
Scope of Work
