Google PPC Campaign: Brands & People
Client
Brands & People
Year
2025
Campaign Goal
Launch a luxury lifestyle brand that blends fashion, design, and philosophy—positioned for an audience who values taste, not trends. The goal wasn’t just traffic; it was resonance.
Execution
Our Performance Max campaign centered around emotionally evocative imagery and narrative-rich content. Ads showcased the brand's core aesthetic—minimalist, bold, mature—and were strategically distributed to design-forward audiences across Search, YouTube, and Discovery placements.
We avoided overt product promotion in favor of storytelling. Creative included curated quotes, editorial-style visuals, and sharp copy targeting values like legacy, individuality, and refinement.
Key Stats
👀 972K Impressions
💬 30.2% Engagement Rate — far above industry average for luxury apparel and lifestyle brands
💡 Campaign interactions turned into newsletter signups, community growth, and user-generated content from early adopters
Brands & People successfully built top-of-funnel affinity with an audience notoriously hard to reach via digital channels. Their digital brand now lives up to the premium feel of the product line.
Scope of Work
