Google PPC Campaign: Premium Party Distribution.

Client

Premium Party Distribution

Year

2025

Overview

Premium Party Distribution had long dominated the wholesale balloon and décor space—but with a rise in online consumer demand, the brand was ready to explore the direct-to-consumer market. Their challenge? Prove the demand, without overcommitting resources.

Milestone Moment

We developed a Performance Max campaign targeting individual party planners, balloon artists, and DIY consumers. Ads showcased vibrant visuals aligned with trending themes (gender reveals, birthdays, bachelorette parties), combined with strong value messaging ("Shop direct from the source").

Achievements

🎉 150+ conversions in the first phase of the campaign
📦 206% ROAS — exceeding expectations in a notoriously price-sensitive category
🛍️ Product-level insights now informing future D2C inventory strategy

Premium Party Distribution validated its B2C growth channel and laid the groundwork for a hybrid sales model. The campaign didn’t just convert—it uncovered a loyal new customer segment.

Scope of Work

Google PPC

Google Performance Max

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"Working with CRT Digital has been a game-changer for PPD. Their ad strategy didn’t just get us more traffic — it brought in the right customers. Within weeks, we saw a lift in high-value orders, a surge in new wholesale accounts, and a return on ad spend that outperformed anything we’ve done before."