GPS Sourcing : B2B Lead Generation
Client
GPS Sourcing
Year
2025
Problem
GPS Sourcing wanted to increase its pipeline of B2B leads but struggled with:
Reaching decision-makers in procurement and operations roles.
Communicating the value of cost savings and supply chain reliability.
Tracking and qualifying leads through a complex, long-cycle B2B sales process.
Solution
We executed a Google Performance Max strategy tailored for B2B lead generation and global sourcing.
🚀 High-Intent Targeting – Ads designed to capture procurement managers, business owners, and operations leaders searching for sourcing solutions.
🌍 Industry-Specific Campaigns – Messaging customized by verticals (manufacturing, retail, distribution) to highlight relevant supply chain benefits.
📊 CRM Integration & Lead Scoring – Automated capture and scoring of leads in their CRM, ensuring sales teams focused on the most valuable prospects.
Key Stats
+150% increase in qualified B2B leads in the first 4 months.
35% lower cost per lead compared to prior campaigns.
Higher lead quality, with improved sales conversion rates thanks to CRM scoring and nurturing workflows.
Scope of Work
