Prima Balloons : Ecommerce Growth Strategy
Client
Prima Balloons
Year
2025
Problem
Prima Balloons wanted to scale online sales but faced challenges with:
Competing in a crowded ecommerce market with seasonal spikes in demand.
Driving traffic that converts, especially for bulk and higher-margin products.
Tracking campaign effectiveness across different product categories.
Solution
We implemented a Google Performance Max strategy designed for ecommerce growth, with a focus on seasonality and product segmentation.
🚀 Seasonal Campaigns – Targeted ads for peak moments (weddings, birthdays, holidays) to capture high-intent buyers.
🛒 Product Feed Optimization – Enhanced product data with detailed attributes, ensuring better placement and visibility in Shopping ads.
📊 Performance Tracking & Insights – Conversion tracking integrated with ecommerce analytics to optimize budget toward the highest-ROI products.
Key Stats
+175% increase in online sales within 6 months.
3.5x ROAS (Return on Ad Spend) from Performance Max campaigns.
Higher average order values, especially during seasonal peaks, due to better audience targeting.
Scope of Work
