Infinity Cyber Advisors : B2B Lead Generation Strategy
Client
Infinity Cyber Advisors
Year
2025
Problem
Infinity Cyber Advisors needed to grow their pipeline of qualified leads but faced challenges with:
Reaching decision-makers in industries with strict compliance needs.
Educating potential clients on the importance of proactive cybersecurity.
Tracking and managing leads through a complex B2B sales cycle.
Solution
We executed a Google Performance Max strategy customized for B2B lead generation in the cybersecurity sector, including:
🚀 High-Intent Lead Capture – Campaigns designed to reach IT directors, compliance officers, and business executives actively searching for cybersecurity solutions.
🎯 Content-Driven Ads – Messaging focused on compliance, risk management, and ROI to resonate with industry-specific needs.
📊 CRM Integration – Automated lead capture and scoring system to qualify inquiries, ensuring sales teams focused on the most valuable opportunities.
Key Stats
+135% increase in qualified B2B leads within 90 days.
Reduced acquisition costs by 30% compared to traditional campaigns.
Enhanced sales efficiency with lead scoring and automated CRM workflows.
Scope of Work
