ABC Party : B2B Ecommerce Growth Strategy
Client
ABC Party
Year
2025
Problem
ABC Party wanted to expand their B2B sales online but struggled with:
Navigating the complexity of bulk orders and variable pricing.
Driving relevant traffic to specific product categories.
Tracking and optimizing campaigns for high-value wholesale customers rather than single-item buyers.
Solution
We designed and implemented a Google Performance Max strategy tailored for complex B2B ecommerce. This included:
🚀 Category-Level Campaigns – Focused on high-margin and seasonal products, ensuring visibility during peak buying periods.
🛒 Advanced Product Feed Optimization – Structured product data to highlight bulk options, pricing tiers, and business relevance.
📊 Customer Value Tracking – Integrated conversion tracking with CRM to identify and prioritize wholesale buyers, not just one-off shoppers.
Key Stats
+185% increase in online B2B orders within 6 months.
4x ROAS (Return on Ad Spend) from Performance Max campaigns.
Improved buyer quality with automated CRM integration, increasing average order value significantly.
Scope of Work
