Southern Snow Removal : Local Lead Generation
Client
Southern Snow Removal
Year
2025
Problem
Southern Snow Removal needed to boost customer acquisition but faced challenges with:
Generating quality leads during peak snow seasons.
Reducing reliance on word-of-mouth referrals.
Tracking inbound calls and form submissions effectively.
Solution
We implemented a Google Performance Max strategy tailored for local lead generation, supported by:
🚀 Local Lead Generation – Campaigns designed to target high-intent homeowners and businesses within their service radius.
📍 Location-Based Targeting – Ads optimized for neighborhoods and commercial zones with the highest demand.
📊 CRM Integration – Automated lead capture from calls and forms directly into their CRM, allowing faster response times and better follow-ups.
Key Stats
+120% increase in qualified leads within 3 months.
50% decrease in cost per lead compared to prior campaigns.
Improved response time with automated CRM integration, resulting in higher booking rates.
Scope of Work
