The Fly Brand : Ecommerce Growth Strategy
Client
The Fly Brand
Year
2025
Problem
The Fly Brand wanted to scale online sales but struggled with:
Driving consistent traffic that converts into purchases.
Managing high acquisition costs in paid campaigns.
Limited insights into which audiences and creatives drove the most ROI.
Solution
We executed a Google Performance Max campaign focused on ecommerce growth and brand visibility. The approach included:
🚀 Sales-Focused Campaigns – Optimized ads across Google’s full inventory (Search, Display, YouTube, Shopping) to reach high-intent buyers.
🛒 Product Feed Optimization – Ensured product data was clean, structured, and engaging to maximize Shopping ad visibility.
📊 Data-Driven Insights – Leveraged performance tracking to refine creative, audience targeting, and budget allocation for the highest return.
Key Stats
+210% increase in online sales over 6 months.
35% lower cost per acquisition (CPA) compared to prior campaigns.
3x ROAS (Return on Ad Spend) from Performance Max-driven sales.
Scope of Work
