The Fly Brand : Ecommerce Storefront
Client
The Fly Brand
Year
2025
The Fly Brand – From Vision to E-Commerce Launch
Building a premium pickleball brand from a blank page
Challenge
The Fly Brand came to us with top-tier pickleball paddles, a new photoshoot, and nothing else. No website, no digital infrastructure, no online sales history. The challenge was to transform raw product and brand assets into a fully functioning, sales-ready e-commerce presence.
Approach
CRT Digital built the foundation for growth:
E-Commerce Platform – Designed and launched a sleek Shopify store that positioned The Fly Brand as a premium player in the pickleball space.
Creative Integration – Brought product photography into a polished, conversion-focused design that balanced sport and lifestyle branding.
Performance Marketing – Deployed Google Performance Max campaigns to drive traffic, test messaging, and build early momentum for online sales.
Result
Within weeks, The Fly Brand went from concept to a live, fully optimized e-commerce storefront with targeted marketing campaigns running. The project established not just a sales channel but a scalable growth engine for a new premium brand in a fast-growing sport.
Visual Concept
Showcase the paddles on-court with dynamic motion photography paired against lifestyle stills—conveying both performance and aspirational brand identity.
Scope of Work
