FM Junk-It : Lead Generation Strategy
Client
FM Junk-It
Year
2025
Problem
FM Junk-It faced challenges in:
Generating consistent, high-quality leads through digital channels.
Streamlining the booking process to reduce missed opportunities.
Integrating marketing campaigns with their CRM to better track customer interactions and conversion rates
Solution
We developed and executed a Google Performance Max campaign optimized for lead generation and service bookings. This was supported by:
🚀 Smart Lead Generation – Leveraging Performance Max to capture high-intent customers searching for junk removal services.
🎯 Bookings Optimization – Direct response campaigns driving traffic into the online booking system with clear CTAs.
📊 API to CRM Integration – Seamless connection between lead forms and FM Junk-It’s CRM, ensuring every inquiry was tracked and nurtured without manual input.
Key Stats
+145% increase in qualified leads within the first 90 days.
40% lower cost per lead compared to previous campaigns.
Automated lead management through CRM integration, reducing response times and improving booking confirmations.
Scope of Work
