Google Performance Max: IronClaw Tools
Client
IronClaw Tools
Year
2025
Problem
IronClaw Tools had patented, professional-grade ratcheting wrenches built to outperform conventional tools. However, despite their innovation, they struggled with digital visibility in a crowded market dominated by mass-market brands. Many professionals and DIY enthusiasts were unaware of the IronClaw advantage, leading to underwhelming online sales and missed opportunities in eCommerce growth.
Solution
We launched a Performance Max campaign designed to highlight IronClaw’s unique features: dual ratcheting ends, anti-slip technology, and lifetime durability. Campaign assets included product demo videos, precision photography, and comparison visuals showing IronClaw outperforming traditional wrenches. Ad copy leaned on strong trust markers—“Patented Design. Professional Quality. Built to Last.”—and targeted both tradespeople and serious DIYers through Google’s entire ecosystem with geo-targeted placements and shopping ads.
Results
CTR: 8.4% — significantly above industry benchmarks for eCommerce tools
ROAS: 310% — more than tripling ROI on ad spend
Product page traffic increased 3.5x in 60 days
Substantial increase in bundle purchases and repeat customers
IronClaw Tools went from a niche product line to a recognized premium brand in the digital marketplace—turning visibility into conversions and conversions into loyal customers.
Scope of Work
