Google Performance Max: Ice Solutions
Client
Ice Solutions
Year
2025
Problem
Ice Solutions had developed a superior eco-friendly liquid de-icing product, but brand awareness was limited outside of niche maintenance circles. Competing against rock salt and large chemical suppliers, they struggled to capture residential and commercial buyers searching online for safer, surface-friendly, and pet-safe winter solutions.
Solution
We launched a targeted Google Performance Max campaign showcasing Ice Defender’s unique value: safe for pets, plants, and pavement while outperforming traditional salts. Campaign assets featured real-world demonstrations, lab-tested proof, and clear winter readiness messaging. Ad copy leaned into trust signals like “Eco-Friendly. Surface Safe. Pet Approved.” while geo-targeted search placements captured both residential homeowners and commercial property managers preparing for winter.
Results
CTR: 8.15% — exceeding industry benchmarks for home & garden products
ROAS: 280% — nearly tripling ad spend efficiency
Local & regional search visibility doubled within 45 days
Significant increase in bulk orders and distributor inquiries during pre-season campaigns
Ice Solutions went from a niche provider to a recognized digital brand for safe, professional-grade de-icing. By emphasizing performance and peace of mind, they converted winter worries into steady sales growth—proving that eco-friendly can also mean high-performing.
Scope of Work
