Ice Solutions – Rebuilding a Winter Safety Brand
Client
Ice Solutions
Year
2025
From broken WordPress to a powerful e-commerce and advertising engine
Challenge
Ice Solutions had an innovative, eco-friendly liquid de-icer ready to disrupt the market, but their digital foundation was holding them back. The old WordPress site was clunky and ineffective, and the brand lacked reach outside of niche maintenance circles. To compete with rock salt giants, they needed a complete digital relaunch.
Approach
CRT Digital built Ice Solutions a modern Shopify storefront optimized for both residential and commercial buyers. We paired the site with a full-funnel advertising strategy, including:
Performance Max + Social Ads – Balanced spend across Google and paid social for maximum reach.
CTV Advertising – Brought the brand to living rooms with Connected TV placements ahead of winter.
Creative Production – Connected Ice Solutions with a high-end commercial producer to showcase real-world performance and drive credibility.
Result
Ice Solutions moved from an underperforming online presence to a scalable e-commerce brand with a strong digital footprint. With a sleek website, paid media strategy, and polished creative assets, the company entered winter positioned as a credible, professional-grade alternative to traditional salt.
Visual Concept
Feature a split-screen winter driveway: one side corroded and salt-stained, the other clean and clear with Ice Defender—reinforcing the “eco-friendly but stronger” message.
Scope of Work
