Google PPC Campaign: Premium Party Distribution.
Client
Premium Party Distribution
Year
2025
Problem
Premium Party Distribution had the widest assortment of balloons, licensed characters, and party supplies, but much of their growth was tied to wholesale accounts and word-of-mouth. Competing with large online retailers and distributors, they were losing visibility when event planners, decorators, and retail stores searched for bulk balloons and supplies online.
Solution
We launched a Performance Max campaign optimized for both wholesale buyers and event planners. Campaign assets showcased their breadth of inventory—from Disney and Marvel balloons to premium latex and foil collections—and highlighted their fast shipping and wholesale pricing programs. Creative emphasized phrases like “Your One-Stop Party Supply Source” and “Trusted by Decorators Nationwide,” while shopping ads surfaced high-demand products during peak seasonal searches.
CTR: 7.9% — well above party supply eCommerce averages
ROAS: 295% — nearly tripling ROI on ad spend
Wholesale account sign-ups grew 2.8x in 60 days
Significant lift in bulk orders during seasonal events (birthdays, weddings, graduations, and holidays)
Premium Party Distribution went from a primarily wholesale-driven business to a digitally dominant B2B and B2C party supply distributor, capturing high-intent searches and converting them into loyal repeat customers.
Scope of Work
